I worked closely with the end client and partner PR firm to develop cohesive brand strategy including the luanch of this content site with simple CMS.
Creative directed the design and copy of this first branded piece in the market to match up with overall brand vision.
Branding, Creative Direction, UI/UX
This multi-faceted campaign included many projects including, product/service development, application interface design, web site/app design & development, branding, presentation design, and much more.
The purpose was to help our client re-launch their core product as a web service. To do this, I lead a team of 6 people who developed the branding from the ground up to resonate with both end customers and the clients many business partners. These two distinct audiences had very different needs and required a deep understanding of their motivations and problems to create a brand voice that would resonate with them.
I personally developed the research, conducted customer interviews, design wireframes, architectures, and directed the creative and programming for all aspects of each project.
Branding, User Interface Design, Web Design
Built this pitch deck presentation for a new technology startup.
With several audiences to speak to, each with varied knowledge bases, the presentation was designed to be quite flexible in how much of each topic needed to be discussed.
There are roughly 3 levels deep of content for each sub-section. This allows the presenters to show a specific audience only the detail they need.
Entrepreneurship, Graphic Design, Storyboarding
A complete overhaul of this 10 year old retail management app, the goals here were to evaluate how managers communicate to their corporate counterparts and total store task management.
Starting with user research, I interviewed store managers to fully understand their needs and challenges with the current system. Taking this knowlege, I used wireframes to develop the basic structure and gain approvals.
In parallel, I developed a visual style, then once this and the functionallity were approved, I created full site design files in Photoshop.
I hired and managed a developer to create the final deliverable in HTML/CSS (seen in the video).
User Interface Design, Web Design, Web Development