I lead the team to develop this video series for a client's yearly investor day. Heading up a team of 6, we partnered with the client to refine business objectives and through the use of initial storyboards, sold the video concepts to their various internal teams and secured funding.
Acting as Creative Director and Project Manager, I lead the team to take these concepts to finished videos in 6 weeks. This includes refined storyboards, 8 on-camera employees interviews, 2 b-roll shoots, extensive edits, and custom 3D motion graphics. The timing prooved challenging as we were beholden to approvals from 4 internal client divisions - in the end, these videos were a huge success and resulted in the client's highest ever stock price.
Creative Direction, Storyboarding, Visual Effects
This non-profit client needed to bring the process of submitting building codes into the modern area. To do this, we needed to understand the landscape which consists of thousands of public municipalities (fire, building, police, etc.) worldwide and hundreds of building related industries. My design research partner and I spoke to dozens of these organizations around the country to fully understand their needs, fears, and expectations for a new this code submission process.
This gave us the data and perspective needed to design the new web application, brand, and messaging for the service. To promote the service and educate the organizations, we designed launch a campaign both online and simultaneously for a trade show booth. At this show we met with the board-of-directors for several of the public organizations and presented the Prezi (seen to the right) with the goal of helping them understand what we've learned so far and what to expect with the new submission process.
Branding, Web Design, Web Development
Built this pitch deck presentation for a new technology startup.
With several audiences to speak to, each with varied knowledge bases, the presentation was designed to be quite flexible in how much of each topic needed to be discussed.
There are roughly 3 levels deep of content for each sub-section. This allows the presenters to show a specific audience only the detail they need.
Entrepreneurship, Graphic Design, Storyboarding
Used to communicate to doctors who are the beset patients administer this drug on. The goal was to take a very complex table of data and transform it into a memorable experience for the doctors.
The highlight of this interaction was through the use of subtle motion to bring the people alive. We filmed each "patient" standing, shifting their weight, scratching their heads, ect. This allowed each "slice" of a person to be alive greatly enhancing the connection the doctor made to this sample patients.
This little bit of delight really won them over and this application was use on several different mediums over a two year period - including a 107 inch touchscreen at the drug's launch booth.
My role included:
-UI Design (Photoshop)
-Performance integration & testing (video in flash)
Advertising, Interaction Design, Motion Graphics
I worked closely with the end client and partner PR firm to develop cohesive brand strategy including the luanch of this content site with simple CMS.
Creative directed the design and copy of this first branded piece in the market to match up with overall brand vision.
Branding, Creative Direction, UI/UX
This multi-faceted campaign included many projects including, product/service development, application interface design, web site/app design & development, branding, presentation design, and much more.
The purpose was to help our client re-launch their core product as a web service. To do this, I lead a team of 6 people who developed the branding from the ground up to resonate with both end customers and the clients many business partners. These two distinct audiences had very different needs and required a deep understanding of their motivations and problems to create a brand voice that would resonate with them.
I personally developed the research, conducted customer interviews, design wireframes, architectures, and directed the creative and programming for all aspects of each project.
Branding, User Interface Design, Web Design
A complete overhaul of this 10 year old retail management app, the goals here were to evaluate how managers communicate to their corporate counterparts and total store task management.
Starting with user research, I interviewed store managers to fully understand their needs and challenges with the current system. Taking this knowlege, I used wireframes to develop the basic structure and gain approvals.
In parallel, I developed a visual style, then once this and the functionallity were approved, I created full site design files in Photoshop.
I hired and managed a developer to create the final deliverable in HTML/CSS (seen in the video).
User Interface Design, Web Design, Web Development